Dr. Praeger’s Sensible Foods launched a line of veggie fries to help American consumers eat more vegetables—which will be easy because according to the brand, the average American eats 29 pounds of fries per year.
The brand’s two new kinds of veggie fries, California Veggie Fries and Cauliflower Broccoli Veggie Fries stand out as what the brand describes are "the only frozen fries that contain a full serving of vegetables." While the California Veggie Fries feature everything from carrots and peas to green beans to corn, spinach and zucchini, the Cauliflower Broccoli Veggie Fries pair the cruciferous veggies with navy beans.
These crowd-pleasing fries for all ages promise to make mealtimes more nutritious, and less of a stress when it comes to dealing with picky eaters.
Veggie-Packed Fries
Dr. Praeger’s Veggie Fries Have One Full Serving of Vegetables
Trend Themes
1. Veggie-packed Fries - Opportunity for creating more vegetable-based alternatives to traditional fries, meeting the demand for healthier options in the frozen food market.
2. Full Serving of Vegetables - Disruption potential for incorporating a full serving of vegetables into other food products, appealing to health-conscious consumers seeking convenient and nutritious options.
3. Picky Eater Solutions - Innovation opportunity to develop products that make mealtimes less stressful for parents by providing nutritious options that are appealing to picky eaters.
Industry Implications
1. Frozen Food - Potential for new product development in the frozen food industry by offering healthier alternatives to traditional frozen fries.
2. Convenience Food - Opportunity for disrupting the convenience food industry by creating convenient and nutritious options that incorporate a full serving of vegetables.
3. Healthy Snacks - Innovation potential in the healthy snacks industry by introducing vegetable-based snacks that are appealing to all age groups and address picky eating habits.