The Dove plant-based body wash has been introduced by Unilever in the UK as part of a reformulation of the brand's entire line of body washes to offer consumers an ethical option to try out.
The new body wash formula features three skin conditioners alongside gentle cleansers, which will cleanse and support the skin for a fresh yet moisturized feeling. The brand is also launching the Dove Derma Hypoallergenic Care Body Wash that's formulated to alleviate dryness after a single shower and features a fragrance-free formula. The body washes are all packaged in 100% post-consumer recycled (PCR) material bottles, and are PETA-certified as vegan and cruelty-free.
General Manager Personal Care Unilever UK&I Chris Barron spoke on the new Dove plant-based body washes saying, "We’re confident our new plant-based formula and hypoallergenic offering will continue to drive growth for us and the category. Not only does the revamp tap into the growing demand for plant-based and cruelty-free products, but it’s also a superior offering – providing shoppers with ultra-moisturising skincare."
Mainstream Plant-Based Body Washes
Dove Plant-Based Body Wash Has Three Skin Conditioners
Trend Themes
1. Plant-based Beauty Products - The rise of plant-based body washes shows a growing trend towards using ethically-sourced ingredients in beauty products, creating opportunities for ethical and sustainable brands.
2. Vegan and Cruelty-free Products - The introduction of PETA-certified plant-based body washes highlights a growing trend towards cruelty-free and vegan skincare products, creating marketing opportunities for ethical and sustainable brands.
3. Sustainable Packaging - The use of 100% post-consumer recycled material in the packaging of plant-based body washes demonstrates a trend towards environmentally-conscious consumer products, creating opportunities for sustainable packaging innovation.
Industry Implications
1. Beauty and Personal Care - The growth of plant-based beauty product use is impacting the beauty and personal care industry, creating new opportunities for brands who prioritize ethical and sustainable ingredients.
2. Consumer Packaged Goods - The use of sustainable packaging materials is creating innovations in the consumer packaged goods industry, as brands strive for eco-friendly alternatives to traditional packaging.
3. Retail - The growing consumer demand for vegan and cruelty-free products represents an opportunity for retailers to expand their product lines and target an increasingly ethically conscious customer base.