There are numerous campaigns that remind drivers about the dangers of talking on a cellphone, texting or using social media, but few are as simple and effective as Ford's 'Don't Like and Drive' posts.
These ads ran as a set of images posted to Instagram, featuring a white heart at the center that obscures the view of pedestrians, children and people walking dogs. The placement of the heart shapes on the photos mimic the action of liking a photo on Instagram, which also urges users to fill in the heart by actually liking the social posts and seeing the white color temporarily change to red with the action.
While there are plenty of commercials, posters and other print ads that try to get this important message across, it's smart to simply communicate it through a source that has the potential to distract drivers.
Driver Awareness Campaigns
These Instagram Posts from Ford Reminds Users: 'Don't Like and Drive'
Trend Themes
1. Emotional Advertising - Using emotional triggers in advertising campaigns to create impactful messages.
2. Interactive Social Media Marketing - Leveraging social media platforms to engage users in an interactive and participatory way.
3. Multi-sensory Communication - Creating ads that appeal to multiple senses to capture attention and convey messages effectively.
Industry Implications
1. Automotive - Opportunity for car manufacturers to incorporate innovative and engaging driver awareness campaigns into their marketing strategies.
2. Advertising - Opportunity for advertisers to explore new methods of delivering thought-provoking messages and increasing user engagement.
3. Social Media - Opportunity for social media platforms to expand their role in promoting important social causes and encouraging responsible behavior.