Being that many consumers look to their smartphones when in retail environments, Thinaire and Panasonic have partnered to create digital posters to appeal to these demographics.
With the digital posters ranging in size from 40 to 85-inches in size, the screens will enable movie goers to interact with the information being displayed. Utilizing beacon technology, the screens would be placed in movie theater lobbies and used by patrons who have a supported app installed.
When the user comes in proximity to the digital poster, a notification can be sent to their smartphone with information on the movie, exclusive content and much more.
The marketing technology is set to make a debut at around a thousand movie theater locations across the United States in the second quarter of 2016.
Location-Based Movie Posters
Thinair and Panasonic Partner to Create Interactive Digital Poster
Trend Themes
1. Location-based Marketing - Utilizing beacon technology, location-based marketing can be used to send tailored content to consumers in retail environments.
2. Interactive Digital Signage - The use of large interactive digital posters can provide a unique experience for consumers and allow for more engagement.
3. Mobile App Integration - Integrating a supported app with interactive digital signage can lead to a seamless user experience and personalized content.
Industry Implications
1. Advertising - The use of interactive digital posters in movie theaters can provide new opportunities for advertising companies to reach targeted demographics.
2. Film Industry - Interactive digital posters can help increase engagement with movie-goers and provide opportunities for promotional material such as trailers and merchandise.
3. Retail Industry - The use of location-based marketing in retail environments can provide retailers with new ways to interact with consumers in-store and increase sales.