For Valentine's Day, Deliveroo is teaming up with KFC for a food delivery campaign called 'Will Delive-Roo Be My Valentine' that gives customers the chance to treat their date to a limited-edition KFC bucket ring. The handmade ring was created by local jewelry brand Gemnesis and promotes pre-ordering a Valentine’s Day combo from the food delivery company. For the campaign, consumers are being invited to place an order ahead of time in order to have a meal in a heart-shaped box and the fast food-inspired ring delivered on February 14th.
The campaign promotes the Secret Recipe to My Heart combo meal, which shares five pieces of KFC’s Original Recipe or Hot & Crispy Chicken, three pieces of Hot & Crispy Tenders, plus a choice of two sides and two drinks.
Jewelry-Focused Delivery Campaigns
Deliveroo and KFC are Sharing Meals & Rings for Valentine's Day
Trend Themes
1. Delivery-based Promotions - Food delivery companies teaming up with local brands to create unique promotional experiences for customers.
2. Handmade Jewelry Collaborations - Fast food chains collaborating with local jewelers to create limited-edition handmade jewelry pieces.
3. Pre-order Specials - Encouraging customers to pre-order meals in order to receive exclusive promotional items or discounts.
Industry Implications
1. Food Delivery - The food delivery industry can leverage collaborations with local brands to create unique promotional experiences for customers.
2. Jewelry - Local jewelers can partner with fast food chains to create limited-edition handmade jewelry pieces for special promotions.
3. Fast Food - Fast food chains can offer pre-order specials to incentivize customers to choose their brand over competitors.