As a result of covering gray hair, people sometimes experience changes in the texture of their hair, scalp sensitivity or even hair loss, and MODA MODA is a first-of-its-kind darkening shampoo that sets itself apart with a formula that's free of harmful dyeing ingredients. The innovative gray-to-brown solution is touted as "the first shampoo utilizing nature's browning principles observed in fruits and vegetables."
Developed in collaboration with biomaterial specialist Prof. Lee, MODA MODA provides an all-in-one solution for aging hair that addresses everything from hair loss and dandruff to scalp irritation. The cost-efficient shampoo is free from questionable ingredients and harmful additives, and it boasts a formula that makes the most of EWG Safe Grade ingredients.
Natural Darkening Shampoos
Moda Moda Harnesses the Power of Natural Browning Principles for Hair
Trend Themes
1. Natural Darkening Hair Products - Developing natural hair darkening products that replace harmful dyeing ingredients present a disruptive innovation opportunity for the beauty industry.
2. EWG Safe Grade Ingredients - Implementing EWG Safe Grade ingredients in personal care products presents a disruptive innovation opportunity for the beauty industry to meet the needs of consumers looking for cleaner and safer products.
3. All-in-one Hair Products - Developing all-in-one hair care products such as MODA MODA presents a disruptive innovation opportunity for the beauty industry by providing an integrated solution to multiple hair issues faced by aging individuals.
Industry Implications
1. Personal Care - The personal care industry can explore natural alternatives to harmful dyeing ingredients and implement EWG Safe Grade ingredients in hair products.
2. Beauty - The beauty industry can develop all-in-one hair care products that provide integrated solutions for multiple hair issues faced by aging individuals.
3. Biomaterials - The biomaterials industry can collaborate with beauty industry experts to develop innovative hair care products that incorporate natural and safe ingredients.