The CROWN Campaign by Dove is an initiative to support diversity for textured hair types. Dove believes in the freedom to wear one's hair however they choose without the fear of job loss or education. Many Black women and girls are faced with discrimination when it comes to Black hairstyles. Dove released a short film titled As Early As Five to depict the reality of hair discrimination.
The film depicts three scenarios of race-based hair discrimination experienced by a girl. One is set in elementary school, the other in high school, and the third in adulthood. Each vignette is inspired by real-life events. Dove's involvement with hair equality follows the recent CROWN Act, passed by the federal government to protect against hair discrimination in 14 states.
Hair Diversity Campaigns
Dove Launched the CROWN Campaign to Support Diversity for Textured Hair
Trend Themes
1. Hair Equality - The beauty industry can create new products and services to support hair equality campaigns like Dove's CROWN initiative.
2. Anti-discrimination Education - Educators can create anti-discrimination programs to raise awareness and support diversity in schools and workplaces, as seen in Dove's As Early As Five film.
3. Advocating for Legal Protections - Law firms and advocacy groups can advocate for and create legal protections against hair discrimination, following the 14 states that have passed the CROWN Act.
Industry Implications
1. Beauty Industry - The beauty industry, particularly hair care, can support hair diversity campaigns and create new products and services to cater to all hair types.
2. Education Industry - The education industry can create anti-discrimination programs and policies to raise awareness and prevent hair discrimination in schools and workplaces.
3. Legal Industry - The legal industry, including law firms and advocacy groups, can advocate for and create legal protections against hair discrimination in states and around the world.