The Taco Bell Crispy Chicken Sandwich Taco is one of the latest offerings from the QSR brand that will offer patrons with a premium way to indulge their cravings.
The taco features a crispy white meat chicken piece that has been marinated in jalapeño buttermilk before being seasoned with Mexican spices and deep-fried. The taco comes in regular and spicy options to choose from, which both feature a folded puffy bread taco piece in place of a traditional taco.
The Taco Bell Crispy Chicken Sandwich Taco is being test marketed in Nashville, Tennessee and Charlotte, North Carolina starting on March 11, 2021, and will be launching nationwide later this year. The menu item comes as one of a growing number of revamped chicken-based QSR products to address consumer preferences.
Jalapeño Buttermilk Chicken Tacos
The Taco Bell Crispy Chicken Sandwich Taco Comes in Two Options
Trend Themes
1. Revamped QSR Chicken Products - There is a growing trend of QSR brands revamping their chicken-based products to cater to consumer preferences, creating opportunities for innovation in marketing and product development.
2. Jalapeño Buttermilk Flavor Trend - The use of jalapeño buttermilk as a flavor in the Taco Bell Crispy Chicken Sandwich Taco could become a trend in the food industry, presenting opportunities for experimentation with this flavor combination in other fast food and casual dining dishes.
3. Alternative Taco Shell Trend - The adoption of folded puffy bread as a taco shell in the Taco Bell Crispy Chicken Sandwich Taco could inspire other QSR and casual dining brands to experiment with alternative taco shells, creating opportunities for innovative and unique menu offerings.
Industry Implications
1. Fast Food Industry - The Taco Bell Crispy Chicken Sandwich Taco is just one example of how fast food companies are innovating to meet evolving consumer preferences, presenting opportunities for innovation in marketing and product development.
2. Casual Dining Industry - The use of jalapeño buttermilk and folded puffy bread as a taco shell in the Taco Bell Crispy Chicken Sandwich Taco highlights the potential for innovation in casual dining menu offerings, particularly in terms of flavor combinations and alternative ingredients.
3. Food and Beverage Industry - The jalapeño buttermilk flavor trend and alternative taco shell trend prompted by the Taco Bell Crispy Chicken Sandwich Taco create innovation opportunities for the wider food and beverage industry, inspiring experimentation with new flavors and ingredients in various dishes.