By law, Polish websites are required to display a cookie banner that acknowledges that the site uses cookies. Unfortunately, for users these ads just become annoying and a lot of the time, they just end up cluttering web pages.
Although displaying the banners is necessary, Delikatesy Centrum came up with a clever way to make the best of it. Along with the message that's legally required about web cookies, the brand included a funny statement about the kinds of cookies that you can actually eat. Beside this, Delikatesy Centrum included funny copy along with snacks that could be paired with cookies to make them even more delicious. These ads changed throughout the day so that the snacks were extra appealing at lunch or during the evening.
Creative Cookie Ads
Delikatesy Centrum's Web Cookie Banner is Paired with Snacks
Trend Themes
1. Creative Cookie Ads - Brands have an opportunity to get creative with required web cookie banners and turn them into entertaining and engaging ads.
2. Dynamic Snack Pairing - Pairing snacks with web cookie ads based on the time of day has the potential to increase consumer engagement with products.
3. Legally-mandated Advertising - Other legally-required advertising can be turned into creative and entertaining content to improve the user experience.
Industry Implications
1. E-commerce - E-commerce websites can benefit from creative advertising strategies to enhance the user experience and promote products.
2. Advertising - Advertising agencies can assist brands with creating fun and unique ad campaigns for required banner advertising.
3. Food and Beverage - Food and beverage companies can benefit from dynamic snack pairing promotions that increase product appeal and consumer engagement.