The consumption of meat is causing detrimental harm to our planet but a Swedish burger chain is hoping to do its part in curbing this devastation with its climate-positive burgers. These burgers are no different in composition to traditional beef burgers, but their constructions and the steps taken by the Max Burger chain is what makes them climate-positive. To ensure the new burgers can make a change, Max Burger plans to plant enough trees to offset 110% of the carbon emissions the business produces.
This burger initiative expands on the company's existing carbon offsetting model, which includes the introduction of wind-based power and the inclusion of more plant-based menu items. However, the new program will also account for the carbon emissions its guests output, hence the extra 10% the company is trying to offset.
Climate-Positive Burgers
Max Burgers is Trying to Offset 110% of Its Carbon Emissions
Trend Themes
1. Climate-positive Burgers - Max Burger's initiative to offset carbon emissions through tree planting
2. Meat Alternatives - Introduction of more plant-based menu items as part of Max Burger's carbon offsetting model
3. Carbon Offset Programs - Max Burger's effort to account for guests' carbon emissions and offset them
Industry Implications
1. Restaurant - Max Burger's climate-positive burgers and carbon offset initiatives within the restaurant industry
2. Food and Beverage - Max Burger's inclusion of more plant-based menu items and carbon offset programs in the food and beverage industry
3. Environmental Services - Max Burger's tree planting and carbon offset programs contributing to the environmental services industry