The Cicero Magazine Pencilhead ad campaign centers around a pretty clever and creative concept. As though inspired by Dalton Ghetti's pencil lead art, it focuses on portraits of political leaders such as President Barack Obama, which have been impressively sculpted into the lead of a pencil. What is more impressive is that those portraits are pretty accurate.
Art directed by Felipe Curry, the Cicero Magazine Pencilhead ad campaign tagline, 'Politics directly from the source,' was copy written by Augusto Moreno dos Anjos. As the most well-known magazine for politics in Munich, Germany, Cicero needs to let their readers know they are getting inside knowledge about what is happening around them domestically and internationally.
German artist Ragna ReuschKlinkenberg carved the pencils seen in the Cicero Magazine Pencilhead ad campaign.
Political Pencil Campaigns
The Cicero Magazine Pencilhead Ads are Clever and Creative
Trend Themes
1. Political Pencil Art - The intersection of politics and art presents an opportunity for innovative and personalized campaign strategies.
2. 3D Printed Political Memorabilia - The use of 3D printing technology to create customized, collectible items can revolutionize political merchandise sales.
3. Political Satire Sculpture - Using sculpture and clever manipulation of iconic symbols and figures to create political satire can attract and retain attention of younger, more visually-oriented audiences.
Industry Implications
1. Political Campaigns/advertising - Incorporating unique and creative mediums to convey political messages can create a disruptive advantage in a highly competitive and traditional industry.
2. Art/design - The convergence of politics and art presents a unique space for innovation and creative expression.
3. Merchandise/retail - Utilizing 3D printing technology to customize political memorabilia (e.g. pins, buttons, etc.) can disrupt the existing market for political merchandise.