Designer Ragini Sahai created these child abuse prevention ads that cater directly to a child's perspective. The campaign is titled 'Feeling Shaken Up?' and it features a play on the phrase "shaken up" by incorporating an exploding pop bottle into the printed billboards and outdoor advertisements.
Each child abuse prevention ad shows a young child holding the pop bottle as it spews an orange carbonated beverage all over the place. The ad reads "Feeling Shaken Up?" and features the number of a help-line and a website for children to visit.
The ad speaks to children because adults are more likely to blow past an image of a child because it doesn't relate directly to them. The ultimate goal for this campaign is to show kids that they are not alone. By featuring a young child in the ads it will create a sense of connection with children who might very well feel alone if they are living an abusive life.
Child Abuse Prevention Ads
These Child-Like 'Shaken Up?' Ads Appeal to Children's Vulnerability
Trend Themes
1. Child Abuse Prevention Campaigns - Disruptive innovation opportunity exists in designing campaigns that speak directly to the perspective of children.
2. Inclusive Advertising - Opportunities exist in designing advertising campaigns that cater to the perspective of specific demographics, such as children.
3. Public Awareness Campaigns - There are opportunities to create public awareness campaigns that encourage open dialogue about difficult subjects like child abuse.
Industry Implications
1. Child Protection Services - Innovative approaches to campaigning for child abuse prevention can have a significant impact on the work of child protection agencies.
2. Advertising and Marketing - The advertising industry stands to benefit from an increase in demand for inclusive, child-friendly campaigns.
3. Public Health - Public awareness campaigns targeting important public health issues like child abuse, contribute significantly to the development of healthy and safe communities.