This chewing gum packaging by designer Hani Douaji was developed as a concept for Trident Xtra Care, a gum that's meant to be chewed in between meals for brighter smiles. Taking inspiration from mouth, teeth and fresh breath, the concept is both playful and fun.
Douaji's design makes the chewing gum sleeve look like a smiling mouth, exposing a set of pearly white chewing gum pieces. The blister pack is colored pink to give the illusion of gums and there are different designs featuring both male and female mouths. Although all of the pictures are shown with the gum packages perfectly in tact, there's something just as charming about the idea of the teeth disappearing from the mouths as the pieces of gum are popped out.
Grinning Gum Packaging
Hani Douaji's Chewing Gum Packaging Shows Off a Big Toothy Smile
Trend Themes
1. Playful Packaging Design - Opportunity for companies to create innovative packaging designs that evoke emotions and stand out on store shelves.
2. Functional Gum Products - Potential for the development of gum products that offer specific oral health benefits, such as brighter smiles or fresher breath.
3. Visual Marketing Strategies - Demand for visually appealing marketing strategies that capture consumer attention and create memorable brand experiences.
Industry Implications
1. Consumer Packaged Goods - Disruptive innovation opportunities in the creation of unique and engaging packaging designs that differentiate products in the highly competitive consumer goods market.
2. Oral Care - Potential for the development of gum products that go beyond traditional breath freshening, offering additional oral health benefits and appealing to health-conscious consumers.
3. Advertising and Marketing - Opportunities for marketers to leverage visually striking designs and playful concepts in their campaigns to create emotional connections with consumers and increase brand recognition.