Consumers are lead to suppose that there are chemicals, and then there are pure natural substances. Existing contrary to this black and while belief, Cerrus packaging contains a line of pesticides and fertilizers that are certified organic. As such, the scheme of this collection's brand identity could have gone in several directions, with one resulting in the fresh, minimal and leaf-inspired aesthetic that so many other green goods assume.
Differentiating itself from the aforementioned product image, H-57 Creative Station's design communicate an honesty and asks to be taken seriously as an effective collection of gardening concoctions. The plastic jugs and bottles that make up Cerrus packaging are therefore kept white in color and labeled clearly and comprehensively, with the subtle inclusion of leaf-patterned blocks of color.
Elaborate Chemical Branding
Cerrus Packaging Embodies an Unfamiliar Hybrid Image
Trend Themes
1. Certified Organic Chemicals - Opportunity to create more certified organic chemicals in the pesticide and fertilizer industry.
2. Honest and Clear Branding - An opportunity to create more honest branding in industries that may have negative connotations, such as pesticides and fertilizers.
3. Minimalist Packaging Design - The minimalist and leaf-inspired design of Cerrus packaging could be used as inspiration for similar design opportunities in the green goods industry.
Industry Implications
1. Pesticide and Fertilizer Industry - Opportunities for creating and marketing certified organic pesticides and fertilizers.
2. Branding and Design Industry - Opportunities in branding and design to create more honest and clear packaging for products and industries that may have negative connotations.
3. Green Goods Industry - Opportunities for creating minimalist packaging design inspired by the Cerrus packaging for products in the green goods industry.