The Centra Concept Store in Limerick, Ireland boasts an interior layout and brand identity that is the work of creative studio Household. The agency is known for curating brands' customer experience and infuses this supermarket with vivid signage, digital ordering systems and bright decor.
Inspired by traditional convenience stores or gas station stops, the Centra Concept Store takes the concept of accessible meals and snacks to new heights. While the grocer's frozen food isle boasts vivid signage that invites consumers to grab snacks, on-the-go lunches and fresh drink options, its produce is arranged in vibrant baskets that are both compact and easily accessible.
Similarly, the supermarket's beer and wine aisle features hyper-organized shelving along with digital tablet-like screens that feature more info on specific blends and even food pairing suggestions.
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