The Collective Projects CBD-infused drinks have been launched by the sister company of the Collective Arts Brewery to offer consumers a flavor-rich way to incorporate cannabis into their lifestyle. The drinks were created by a team of in-house mixologists to help formulate them to taste as good as high-quality cocktails and come in four flavor options including two juices and two sparkling teas. Each 335ml can feature 20mg of hemp-derived CBD and is achieved using fresh, cold-pressed botanical ingredients.
Co-Founder of Collective Project and Collective Arts Brewing Matt Johnston spoke on the new Collective Projects CBD-infused drinks saying, "We’re always challenging ourselves on how we can be disruptive and now we’re challenging our drinkers to look at CBD-infused beverages as a drink to have fun with, and as an alternative to a coffee in the morning or a stiff nightcap to take the edge off."
Functional CBD Drink Ranges
The Collective Projects CBD-Infused Drinks are Balanced and Beneficial
Trend Themes
1. Flavor-rich Cbd-infused Drinks - Developing unique and delicious CBD-infused drinks opens up opportunities for disruptive innovation in the beverage industry.
2. Incorporating Cannabis Into Lifestyle - Creating CBD-infused drinks that fit seamlessly into consumers' daily routines presents disruptive innovation opportunities for the wellness industry.
3. Cold-pressed Botanical Ingredients - Exploring the use of fresh, cold-pressed botanical ingredients in CBD-infused drinks can lead to disruptive innovation in the natural and organic food and beverage industry.
Industry Implications
1. Beverage Industry - Incorporating CBD into beverages can disrupt the traditional beverage market by offering unique and beneficial options.
2. Wellness Industry - Developing CBD-infused drinks as part of a healthy lifestyle can disrupt the wellness industry by providing alternative and holistic options for consumers.
3. Natural and Organic Food and Beverage Industry - Using cold-pressed botanical ingredients in CBD-infused drinks can disrupt the natural and organic food and beverage industry by offering innovative and healthier product choices.