When it comes to candy, consumers often pick their favorite color vs. flavor, so the Project 7 Gourmet Gummies candy pouches are looking to change this perception. Instead of having younger consumers like Gen Z recall their favorite color, the packaging focuses on flavor profiles for them to recall. This speaks to the growing trend of artisanal ingredients and practices in the consumer packaged goods market.
The Project 7 Gourmet Gummies come in three different candy pouch options including Grapefruit Melon, Birthday Cake, Sour Caramel Apple, Front Porch Lemonade and Party Mix (a melange of Rainbow Ice, Birthday Cake and Front Porch Lemonade).
All the Project 7 Gourmet Gummies are made without artificial colors and dyes, contain no gluten and are made with all-natural ingredients.
Flavor-Focused Candy Branding
The Project 7 Gourmet Gummies Candy Pouches are Less Color-Focused
Trend Themes
1. Artisanal Ingredients - Disruptive innovation opportunity: Develop new candy products that focus on using high-quality and natural ingredients to appeal to health-conscious consumers.
2. Flavor-focused Packaging - Disruptive innovation opportunity: Create candy packaging that emphasizes flavor profiles instead of color, tapping into consumer preferences for taste experiences.
3. Colorless Candy - Disruptive innovation opportunity: Introduce colorless candy options that cater to consumers seeking unique and alternative sensory experiences.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Explore new flavor combinations and natural ingredient formulations to create innovative confectionery products.
2. Packaging - Disruptive innovation opportunity: Develop innovative packaging designs that communicate flavor profiles effectively and differentiate candy products on store shelves.
3. Healthy Snacks - Disruptive innovation opportunity: Position candy products made with natural ingredients as healthier snack options to tap into the growing demand for better-for-you indulgences.