Burger King is one brand that's setting itself apart by being one of the first to use Snap's Spectacles to create its own Burger King advertisements. As the sunglasses have a built-in camera that is meant to realistically mimic the way humans see, the footage captured offers a unique first-person experience to viewers.
Although Burger King has created many campaigns for Snapchat in the past, this newly released Burger King advertisement recently made its debut on Snapchat. In the ad, a Snapchat user is led through a drive-thru, where they pick up their order from The Burger King himself.
While holding their mobile device, Snapchat users who come across this advertisement are able to rotate their screen to make the most of the ad's unique format.
POV Drive-Thru Ads
This Burger King Advertisement Was Shot Entirely on Snapchat Spectacles
Trend Themes
1. Snapchat Spectacles in Advertising - There is an opportunity for other businesses to utilize Snapchat Spectacles for creating unique and immersive advertising experiences.
2. First-person Advertising - Brands can create campaigns that offer a first-person perspective to create a more personal connection to their audience.
3. Interactive Mobile Advertisements - Mobile advertisements with interactive features can capture the attention of the audience and create engaging experiences.
Industry Implications
1. Fast-food Industry - Fast food chains can utilize technology such as Snapchat Spectacles to create unique and engaging advertising experiences for their customers.
2. Marketing Industry - Marketing agencies can specialize in creating first-person and interactive advertising campaigns for brands.
3. Mobile Technology Industry - Mobile technology companies can develop new platforms and tools to create more immersive advertising experiences on mobile devices.