Aaron-Harper Lee's vibrant bottle branding draws inspiration from Mexico's Day of the Dead holiday. This student project is designed for Two Prophets, a fictional tequila brand that originates in the country. Mexico's obsession with Dia De Los Muertos is synonymous with its history and culture and is the theme behind this liquor packaging.
Displayed in highlighter pink and yellow bottles, Two Prophets tequila is also adorned with sugar skull bottle branding. Its packages are inspired by Day of the Dead symbolism and represent two Mezcal liquor flavors. The 'Añejo' and 'Dorado' varieties are boldly represented and are accented with cork tops and colorful seals.
This liquor branding appeals to millennial consumers who are likely to gravitate towards bright and distinctive packaging when shopping.
Mystical Bottle Branding
Two Prophets Tequila Embraces Day of the Dead Packaging
Trend Themes
1. Day of the Dead Packaging - Packaging designs inspired by Mexico's Day of the Dead offers an opportunity for tequila and mezcal brands to appeal to younger, millennial consumers.
2. Vibrant Bottle Branding - Bold and colorful bottle branding presents an opportunity for liquor brands to stand out on shelves and appeal to design-conscious consumers.
3. Sugar Skull Design - Incorporating sugar skull design into packaging offers a unique and recognizable branding opportunity for tequila and mezcal brands.
Industry Implications
1. Alcohol Beverages - Liquor brands can capitalize on unique and colorful packaging designs to attract younger, design-savvy drinkers.
2. Design & Advertising - The use of vibrant and culturally inspired packaging design presents a valuable opportunity for designers and advertisers looking to create standout branding for clients.
3. Event Planning - The popularity of Day of the Dead celebrations and its culturally significant symbolism present an opportunity for event planners to incorporate this theme into their events, and align with the tequila and mezcal brands that use associated packaging designs.