Bolonaf is an artisanal chocolate brand boasting a vibrant packaging scheme and dynamic product range. With the entire line being handmade in Philadelphia, the Bolonaf brand aimed to create an eye-catching visual identity that both captured the vibrant spirit of the city and made the product stand out to competitors.
Using bold primary colors that recall elementary school paint sets and even borders on kidcore themes, the Bolonaf packaging scheme was designed by Argentinian agency empatia. The packaging materials are a combination of brightly colored card stock and silver foil. Rather than a mere packaging solution, Bolonaf's packaging is designed as a correlating identity system that goes a long way in terms of establishing an overall aesthetic for the brand.
Energetic Chocolatier Branding
Bolonaf Chocolate is an Artisanal Range Handmade in Philadelphia
Trend Themes
1. Vibrant Packaging - Creating eye-catching packaging designs that capture the attention of consumers and differentiate products from competitors.
2. Handmade Artisanal Products - Emphasizing the value of handcrafted items to appeal to consumer preferences for authentic and unique experiences.
3. Correlating Identity System - Designing packaging that serves as an integral part of the brand's overall aesthetic and visual identity.
Industry Implications
1. Chocolate Manufacturing - Exploring innovative packaging designs and emphasizing the craftsmanship behind handmade chocolate products.
2. Food and Beverage Packaging - Developing unique packaging solutions that enhance the visual appeal of products on store shelves and capture consumer attention.
3. Design and Branding Agencies - Providing services to create visually striking packaging designs that align with brands' overall identity and capture consumer interest.