Schmidt's Naturals is now adding to its assortment of toothpaste, deodorant and solid soap bar products by venturing into a new personal care category with a body wash collection.
The brand prides itself on offering a range of products with plant-powered formulas and naturally derived ingredients. On top of being certified vegan and cruelty-free, products from Schmidt’s Naturals products are free of aluminum, propylene glycol, SLS, PEG, parabens, phthalates, as well as any artificial fragrances, flavors, colorants or sweeteners.
When it comes to liquid cleansers, surfactants—like SLS, which is commonly found in foaming products—play a part in improving integrity and performance, but many natural brands avoid them because they are toxic. The new Schmidt's Naturals plant-based body wash products, which are offered in the brand's signature Jasmine Tea and Cedarwood + Juniper scents, feature a surfactant made with organic argan oil.
Plant-Based Body Washes
Schmidt's Naturals Launched an Aromatic Body Wash Collection
Trend Themes
1. Plant-based Personal Care - The launch of a plant-based body wash collection serves as an opportunity for the personal care industry to continue exploring the use of plant-powered formulas in its products.
2. Surfactant Alternatives - The use of a surfactant made with organic argan oil in Schmidt's Naturals body wash collection highlights the potential for the industry to pursue safer and more natural alternatives to common surfactants.
3. Toxin-free Products - Schmidt's Naturals' commitment to offering products free of toxins such as aluminum, SLS, and parabens reflects a growing demand for safer and more natural personal care products.
Industry Implications
1. Personal Care - The launch of Schmidt's Naturals' plant-based body wash collection signals the personal care industry's continued interest in providing safer and more natural products for consumers.
2. Natural Products - Schmidt's Naturals' use of naturally derived ingredients and commitment to offering toxin-free products aligns with the natural products industry's mission to provide healthier alternatives to traditional products.
3. Surfactant Manufacturing - The use of organic argan oil as a surfactant in Schmidt's Naturals' body wash collection showcases an opportunity for the surfactant manufacturing industry to explore safer and more natural alternatives to commonly used surfactants.