To launch the new BMW i3 Electric Car, BMW came up with the 'The World's First 360° Interactive Film.'
The commercial for the experience itself takes cues from cinematic movie trailers, inviting users to get behind the wheel of a BMW by downloading the 'BMW i3 Become Electric 360° Film' app.
The immersive app takes users on an interactive adventure that involves racing through the streets of a foreign city, picking up mysterious passengers that could provide help during the intense mission and ultimately help the world to "become electric." The plot is set up like a typical Hollywood movie, which lets users take the leading role in this adventure, which happens entirely from an iPhone or iPad.
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
Trend Themes
1. Virtual Reality Driving Experiences - Opportunity for car manufacturers to create immersive driving experiences using virtual reality technology.
2. Interactive Adventure Apps - Potential for app developers to create interactive and immersive storytelling experiences for users.
3. Cinematic Branding - Brands can use cinematic storytelling techniques to create engaging and memorable marketing campaigns.
Industry Implications
1. Automotive - Car manufacturers can utilize immersive driving apps to enhance their electric car marketing and provide unique experiences for potential customers.
2. Technology - App developers can capitalize on the trend of interactive adventure apps and create innovative storytelling experiences for users.
3. Marketing and Advertising - Brands can leverage cinematic branding to create impactful and engaging marketing campaigns, using storytelling to connect with audiences.