The Choice Organics Bloom & Brew Puerh Teas are a new certified organic product for consumers seeking to enjoy a coffee-inspired flavor experience with less caffeine.
The teas are reported to contain about half the caffeine that's found in conventional coffee and boast a full-bodied flavor that's great on its own or as part of a drink recipe. The teas come in three coffee-inspired flavors including Smooth Roast, Bright Roast and Spice Roast, which each come in recyclable boxes of 16 bags priced at $7.25.
The Choice Organics Bloom & Brew Puerh Teas are each enhanced with a bit of coffee extract along with a roasted mix of dandelion and chicory to enhance the earth flavor profile.
Low-Caffeine Coffee-Like Teas
The Choice Organics Bloom & Brew Puerh Teas are Full-Bodied
Trend Themes
1. Low-caffeine Teas - The trend of producing low-caffeine teas with coffee-inspired flavor presents an opportunity for companies to cater to health-conscious consumers who crave the taste of coffee without the jitters.
2. Coffee-tea Blends - The trend towards coffee-tea blends allows for companies to create new flavor experiences with less caffeine, catering to consumers who want to expand their taste pallets while reducing their caffeine intake.
3. Recyclable Tea Bags - The trend towards using recyclable materials in tea bags presents an opportunity for companies to be eco-friendly and appeal to environmentally conscious consumers who demand sustainable and ethically sourced products.
Industry Implications
1. Tea Industry - The tea industry has the opportunity to create new products that appeal to coffee drinkers who crave the taste of coffee without the caffeine content.
2. Coffee Industry - The coffee industry can tap into the growing trend of low-caffeine teas to cater to health-conscious consumers looking for coffee-inspired flavor experiences without the jitters.
3. Eco-friendly Consumer Goods Industry - The demand for recyclable tea bags in the market presents an opportunity for companies to create innovative sustainable products that appeal to eco-conscious consumers.