A large part of the logic behind Black Friday's initial conception was to give consumers the opportunity to tackle their holiday shopping in the run-up to the season, and Amazon's Black Friday Deals Store is the inevitable extension of that logic. Rather than simply offering deals on Black Friday itself, or even in the week proceeding Black Friday, Amazon is offering Black Friday deals weeks before and extending those deals until just before Christmas.
In total, Amazon's Black Friday Deals Store will be in operation for 52 days -- from the first day of November until December 22nd. By leaving the deals open for that long, Amazon hopes to entice even the biggest procrastinators into doing their Christmas shopping through the massive e-retailer. To further amplify the convenience, consumers will be able to use Amazon Alexa and their smartphone cameras to find products online.
Ultra-Extended Black Friday Promotions
Amazon's 'Black Friday Deals Store' Lasts 52 Total Days
Trend Themes
1. Extended Black Friday Shopping - Opportunity for retailers to extend Black Friday sales period beyond the traditional one-day event, capturing more consumer spending over an extended period.
2. Early Holiday Shopping - Growing trend of consumers starting their holiday shopping earlier, presenting opportunities for retailers to offer special deals and promotions in the weeks leading up to the traditional holiday shopping season.
3. Integration of Smart Technology - Increasing use of voice assistants like Amazon Alexa and smartphone cameras for online shopping, creating opportunities for retailers to enhance the shopping experience through innovative use of technology.
Industry Implications
1. E-commerce - Online retailers can leverage the extended Black Friday sales period to attract more customers and generate higher sales.
2. Consumer Electronics - Opportunity for consumer electronics retailers to promote early holiday deals and capitalize on consumers' desire for new gadgets during the holiday season.
3. Artificial Intelligence - Integration of smart technology in online shopping provides opportunities for AI companies to develop innovative solutions that enhance the user experience and improve convenience.