With plant-based burgers gracing fast food menus across America, McDonald's Germany is jumping on the bandwagon with its new Big Vegan TS burger. Described as "a meatless alternative with the real McDonald’s taste," the new burger is just about as close as a vegan can get to enjoy the delicious taste of an iconic Big Mac.
The new Big Vegan TS burger is a meat-free take on the typical McDonald's patty. However, instead of beef, the patty is made from a mixture of soy and wheat. The whole thing is then topped with Lollo Bionda lettuce, pickles, tomatoes, red onion, mustard, and ketchup served on a sesame seed bun. The new burger combo is designed to replace the Veggieburger TS at participating McDonald's locations across Germany.
Supersized Soy Burgers
McDonald's Just Debuted a New Big Vegan TS Burger in Germany
Trend Themes
1. Plant-based Fast Food - The rising popularity of plant-based burgers in fast food chains presents an opportunity for companies to develop more innovative and delicious meatless alternatives.
2. Meatless Patty Innovation - The use of soy and wheat in the patty of McDonald's Big Vegan TS burger highlights the opportunity to explore and create new plant-based protein sources for meatless products.
3. Menu Replacement Strategy - McDonald's Germany introducing the Big Vegan TS burger as a replacement for the Veggieburger TS emphasizes the need for companies to continuously update and innovate their menu offerings to cater to changing consumer demands.
Industry Implications
1. Fast Food - The plant-based burger trend in fast food provides an opportunity for fast food chains to attract health-conscious consumers and expand their menu options with innovative meatless alternatives.
2. Food Manufacturing - The demand for plant-based patties like the Big Vegan TS burger calls for advancements in food manufacturing processes to create new textures, flavors, and nutritional profiles for meatless options.
3. Restaurant Chains - Restaurant chains can explore incorporating plant-based burgers into their menus, as seen with McDonald's Germany, to capitalize on the growing consumer interest in sustainable and vegan dining options.