AB InBev recently released a new beer drinking glass design that was specifically made to enhance the experience of tasting its Leffe beer.
The redesigned beer glass is shaped in a way that leaves a long stem that can be held in the same way as a wine glass, so that the temperature of the body does not alter the beverage. This shape also makes it possible for drinkers to appreciate the color of the Belgian beer. One of the more subtle design features of the glass is an L-shaped engraving at the bottom of the glass, which causes bubbles to be released frequently so that the beer can keep its frothy texture.
With the rise of craft beer culture, this retooled beer glass design will appeal to many beer fans who want to enjoy a tasting to the fullest.
Reingineered Beer Glasses
Leffe Created a New Beer Drinking Glass to Enhance Tastings
Trend Themes
1. Enhanced Beer Tasting - The reengineered beer glass design enhances the tasting experience by preserving temperature and showcasing the beer's color.
Industry Implications
1. Craft Beer - Craft breweries can capitalize on the trend by offering beer tastings using the new enhanced beer glass design.