Hitchhiker beers are a concept by Sweden's Michela Monterosso designed to appeal to avid travellers who are always looking for new kinds of experiences. The cans have charming rough hand-drawn typography on them, inspired by the idea of someone who might keep a travel journal. Monterosso remarks that her decision to leave the typography a little loose and sketch-like was because "Travellers don't have time to care about perfect curves!"
The two Hitchhiker beers have been named 'Island Hopping' and 'Star Chasing' and in combination with their lyrical can designs, they come off as way more feminine than most beer cans, despite their deep blue hues. The coloring also gives the cans a mellow feeling, which sounds like the perfect thing after a day full of adventuring.
Whimsical Beer Can Branding
The Hitchhiker Beer Can Designs Are Inspired by World Travellers
Trend Themes
1. Whimsical Beer Can Branding - Creating beer can designs with charming rough hand-drawn typography inspired by travel journals.
2. Appealing to Avid Travellers - Designing beer cans that resonate with avid travellers by referencing island hopping and star chasing.
3. Feminine Beer Can Aesthetics - Developing beer cans with deep blue hues and mellow coloring to create a more feminine appeal.
Industry Implications
1. Alcoholic Beverages - Opportunity to disrupt the alcoholic beverage industry with unique and visually captivating beer can designs inspired by travel.
2. Packaging and Labeling - Innovating the packaging and labeling industry by incorporating rough hand-drawn typography and creative thematic elements into beverage packaging.
3. Art and Design - Exploring the intersection of art and design in the creation of beer cans that evoke a sense of wanderlust and adventure.