Nike introduced its newest collection of reworked silhouettes, entitled the 'Be True' capsule, to celebrate the LGBTQ community. The chosen highlighting hues are a lavender purple and a pink triangle. The lavender choice represents one of the oldest symbols of LGBTQ culture because it is a blend of gender-related light blue and pink. The tone is found on four of Nike's signature silhouettes -- the VaporMax Plus, Air Max 270, Zoom Fly and the Epic React Flyknit. To complement the light purple hue, there are also incorporations of a rainbow scheme as an additional nod to the community.
The pink triangle is also seen accenting the Be True collection as it was originally utilized to identify LGBTQ members during WWII. This symbol was later picked up by the AIDS Coalition in the 'Silence = Death' campaign that took place in the 80s.
In addition to the four colorful silhouettes, the capsule is also comprised of hats, socks, t-shirts and a heritage hip pack.
LGBTQ-Celebrating Sneaker Series
Nike Introduced an Empowering Multi-Colored 'Be True' Collection
Trend Themes
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2. Symbolic Colors and Meanings - The use of lavender and the pink triangle as symbols in Nike's collection highlights the importance of representation and history in design, inspiring other industries to incorporate meaningful symbols in their products.
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Industry Implications
1. Footwear and Apparel - The footwear and apparel industry can explore disruptive innovation opportunities by incorporating symbols and colors with meaningful representation to cater to the LGBTQ community and other marginalized groups, promoting inclusivity and empowerment.
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