Embracing an 'Alice in Wonderland' theme, the BCBG Max Azria SS14 ad campaign is a little distorted around the edges as though models Stephanie Hall and Charlotte Wiggs were just about to fall into the rabbit's hole. The vibrant floral vortex that the images create nevertheless highlight the romantically edgy ensembles being put on display.
Shot by photographer Meredith Bruner, the BCBG Max Azria SS14 ad campaign also embraces the upcoming season by way of the bright foliage. It accents the bold prints, flowy dresses and smart separates perfectly. Put together by stylist Laura Ferrera, the dreamy images are finished with windblown hair and barely there makeup, which gives the sophisticated looks a subtle youthful appeal.
Floral Vortex Fashion Ads
The BCBG Max Azria SS14 Campaign Stars Stephanie and Charlotte
Trend Themes
1. Romantically Edgy Ensembles - Disruptive innovation opportunity: Create a fashion line that combines romantic elements with edgy designs to appeal to a wider audience.
2. Bright Foliage Accents - Disruptive innovation opportunity: Develop eco-friendly clothing with vibrant foliage accents to meet the growing demand for sustainable fashion.
3. Dreamy Images with Windblown Hair - Disruptive innovation opportunity: Launch a haircare brand that specializes in achieving and maintaining the effortlessly windblown look for everyday wear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce augmented reality shopping experiences that allow customers to virtually try on clothing and accessories from the comfort of their homes.
2. Photography - Disruptive innovation opportunity: Develop AI-powered photo editing software that automatically enhances and distorts images to create unique visual effects for advertising campaigns.
3. Cosmetics - Disruptive innovation opportunity: Create a line of barely there makeup products that provide a subtle youthful appeal while enhancing natural beauty.