The cute persona that baby carrots once emanated has taken a 360 degree turn. CP+B's EXTREME 'Eat 'Em Like Junk Food' commercial has given baby carrots an extreme makeover in an attempt to inspire healthy eating. The hard-edged commercial advertising baby carrots tells kids to "Eat ‘Em Like Junk Food!" in a rough-and-tumble kind of way.
The commercial features a seemingly impossible, extreme stunt in which a guy sitting in a grocery cart jet is sent soaring through the air while a woman, equipped with a baby carrot machine gun, shoots carrots into his mouth. Oh, and did I mention an extreme Pterodactyl swoops down and snatches up the carrots?
What do you think: will the baby carrots extreme makeover make an impact on children and their eating habits?
Extreme Healthvertising
Hard-Edged Commercial Gives Baby Carrots Extreme Makeover
Trend Themes
1. Extreme Healthvertising - Ad campaigns that promote healthy eating through extreme and unconventional methods.
2. Junk Food Replacement - Marketing healthy foods as a fun and exciting alternative to junk food.
3. Shock Marketing - Using shocking or unexpected advertising tactics to grab and maintain consumer attention.
Industry Implications
1. Food and Beverage - Companies that focus on creating and marketing healthy food options for children.
2. Advertising - Agencies that specialize in creating unconventional and innovative ad campaigns that resonate with consumers.
3. Health and Wellness - Industries that aim to promote healthy lifestyles and improve overall well-being through innovative approaches.