Ayurvedic chai tea is a soothing, naturally sweet beverage that has been made for centuries with potent spices like cinnamon, clove and pepper. With the rise in popularity of adaptogens across the food and beverage industry, REBBL is now making its ready-to-drink bottled chai beverage with ashwagandha, a powerfully healing Ayurvedic herb.
Although adaptogens have been used throughout time as natural solutions to guide the body back into a state of balanced restoration, they are now being integrated into on-the-go products to enrich them with stress-reducing and fatigue-fighting properties. REBBL notes that the inclusion of ashwagandha in this chai drink may help to sustain physical endurance, improve cognitive functions and offer enhanced relaxation.
Potent adaptogens can also be found in a number of bottled health beverages from REBBL, including flavors like Reishi Chocolate, Maca Cold-Brew and Turmeric Lemon Tart.
Ayurvedic Chai Beverages
REBBL's 'Ashwagandha Chai' is Made with Potent Spices and Super Herbs
Trend Themes
1. Rise in Adaptogens - The integration of adaptogens into on-the-go products is a trend that offers stress-reducing and fatigue-fighting properties.
2. Ayurvedic Ingredients in Beverages - The use of Ayurvedic herbs and spices in bottled beverages is a trend that promotes healing and relaxation.
3. Ready-to-drink Chai Beverages - Ready-to-drink chai beverages are a trend that offers a convenient and soothing drink option.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to incorporate adaptogens into their products to cater to consumers seeking stress relief and enhanced well-being.
2. Wellness - The wellness industry can explore the use of Ayurvedic ingredients in their products to offer healing and relaxation benefits.
3. Bottled Beverages - The bottled beverage industry can capitalize on the trend of ready-to-drink chai beverages by offering convenient and flavorful options to consumers.