Awesome Sauce: Bun Length will be the newest of the Awesome Sauce Hard Seltzers from Martin House Brewing Company and it takes the form of a 5.2% ABV hard seltzer made with the leftover water from 52 pounds of boiled frankfurters. This unusual beverage is said to taste just like a boozy hot dog and what started as an idea to use hot dogs in the making of beer turned into an unconventional concept for a hard seltzer.
Fittingly, the Texas brewery will be unveiling the unique hard seltzer at a local hot dog festival. The Celebration of Hotdogs is a destination for hot dog lovers and at the event, there will be an eating contest, food trucks, wiener dogs and more to accompany the unforgettable experience of trying Awesome Sauce: Bun Length for the first time.
Frankfurter-Flavored Hard Seltzers
Awesome Sauce: Bun Length is Made with Leftover Hot Dog Water
Trend Themes
1. Savory Flavored Hard Seltzers - Savory flavored hard seltzers are the latest trend in the alcoholic beverage industry presenting a disruptive innovation opportunity for brewers to experiment with unconventional ingredients and flavors.
2. Crossover Festivals - Crossover festivals that reflect the ethos of unconventional ideas can bring together enthusiasts from varied interests creating new business opportunities for event planners and organizers.
3. Circular Brewing Practices - Circular brewing practices that incorporate leftover ingredients from brewing processes in making new drinks can be an innovative solution to minimize wastage and increase sustainability for breweries.
Industry Implications
1. Alcoholic Beverage - The Alcoholic Beverage industry has the opportunity to innovate its product offerings and diversify into new markets by exploring unconventional flavors and ingredients in the production of hard seltzers.
2. Event Planning - Event Planning and organizing can diversify festival niches by focusing on multi-theme crossover festivals that bring together people with varied interests such as hot dogs and craft beer.
3. Sustainability - Sustainability-led Brewing Practices can help breweries optimize their production processes leading to cost savings, increased efficiencies and improved sustainability outcomes.