Outdoor advertising can be a phenomenal way to draw attention to a brand, but if you want your billboard to attract potential customers, you’re going to have to do more than plunk down a standard high way ad.
While billboards are large, often eye catching and generally placed in high traffic areas, their ubiquity generally leaves them overlooked. Aside from kids and bored passengers, most people don’t take notice of them, and even if they do, keep in mind most ads are only seen for a few seconds.
So how do you get people to look twice? Here are some great examples, which in some cases push the definition of 'billboard':
Edgy Creativity
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