The Aveda Vibe Collection has been unveiled by the brand just ahead of festival season as a series of hair colors perfect for helping consumers to elevate their look this spring. The hair colors include such options as Red and Brown Metallics, Galactic Blue, Energizing Green, Dusty Rose Pink, Digital Pastels and more. The on-trend hair dyes identify what the brand has pinpointed as being some of the most important shades going forward into the rest of the year and beyond.
The Aveda Vibe Collection prioritizes the brand's naturally powered formulas that include 93% naturally derived ingredients, a vegan-friendly formulation and more. The hair colors will speak to a variety of consumer style preferences, while also allowing stylists to provide an impressive range of options for clients.
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Trend Themes
1. Naturally Powered Formulas - Innovative hair dye formulations prioritize natural ingredients, catering to eco-conscious consumers and tapping into the growing demand for sustainability in beauty products.
2. Digital Pastels Hair Colors - The emergence of digital pastels in hair hues presents an opportunity for salons to offer cutting-edge color options that appeal to trend-seeking customers looking for unique, tech-inspired looks.
3. Festival-ready Hair Shades - On-trend hair colors designed specifically for festival season provide a valuable marketing angle for beauty brands aiming to capture the attention of a youthful, adventurous consumer base.
Industry Implications
1. Beauty & Personal Care - The Beauty & Personal Care industry can capitalize on the demand for sustainable beauty products by investing in innovative hair dye formulations that feature natural and vegan-friendly ingredients.
2. Salon & Haircare Services - Salons and haircare service providers have the opportunity to differentiate themselves by incorporating digital pastels and festival-ready hair shades into their offerings, attracting clients seeking trendy and unique hair color experiences.
3. Retail & Fashion - Retail and fashion brands can leverage the popularity of festival-ready hair shades to create collaborative collections with beauty brands, tapping into the vibrant and expressive spirit of festival-goers for mutually beneficial partnerships.