Aveda has announced a new initiative called the Aveda Full Circle Takeback program, allowing UK residents to curbside recycle their old products. Aveda is the first beauty brand to incorporate 100% post-consumer recycled materials in its packaging, which directly addresses its core sustainability commitments. Customers are urged to bring their waste to any of the 35 participating Aveda salons in the UK if the curbside process turns out to be difficult.
For each qualified product returned, visitors will get 200 Aveda Plus Rewards points. After collecting the empty containers, Aveda will provide them to its recycling partner, who will recycle and convert the old waste into usable energy.
Elsewhere, the brand has introduced refillable pouches for the Light and Deep Nutriplenish Shampoos which help consumers cut down on waste.
Haircare Take-Back Initiatives
Aveda's Take-Back Program and Refillable Pouches Help Reduce Waste
Trend Themes
1. Beauty Take-back Programs - The success of Aveda's take-back program highlights an opportunity for other beauty brands to incorporate 100% post-consumer recycled materials to support customers in recycling old products.
2. Refillable Packaging - Refillable pouches for shampoo products provide customers with an easy way to reduce their waste and represent a potential avenue for other personal care brands to explore.
3. Consumer Rewards Programs for Recycling - The use of rewards programs for recycling can incentivize customers to properly dispose of their waste and creates an opportunity for other brands to adopt similar programs that connect with consumers' green initiatives.
Industry Implications
1. Beauty and Personal Care - Beauty and personal care brands can make a significant impact on the environment and consumer loyalty by implementing take-back programs and refillable packaging options.
2. Sustainable Packaging Manufacturing - Innovative options such as 100% post-consumer recycled packaging and rewards programs for recycling allow for opportunities in sustainable packaging manufacturing.
3. Energy and Waste Management - There is potential for energy and waste management companies to collaborate with beauty brands on recycling initiatives and repurposing old waste into usable energy.