What Unistudio Design has done with the Atelier 27 project for Eram is revolutionary for the footwear business –– and beyond that too, quite frankly. What the agency has done is develop a means for consumers to design and 3D print unique stiletto heels for their pumps, enabling them to jazz up a pair of bland-looking party shoes, or to replace a broken or scuffed heel with something a whole lot more exciting.
Consumers are able to visit the store to create their custom high heels' accessories on the spot and in a matter of minutes. Shoppers can take part in the production process and witness it from start to finish, giving them the knowledge and insight to better appreciate the product itself. Atelier 27 affords fashionistas some unexpected fun and creative ownership in the very pieces that they wear.
3D-Printed Heel Designs
Atelier 27 Combines Additive Manufacturing with Consumer Co-Creation
Trend Themes
1. Customizable Footwear - The trend of customizable footwear allows consumers to design and personalize their own shoes, providing opportunities for additive manufacturing and consumer co-creation.
2. On-demand Production - The trend of on-demand production in the fashion industry enables consumers to witness the manufacturing process and have a sense of creative ownership.
3. 3D Printing in Fashion - The trend of using 3D printing technology in the fashion industry opens up possibilities for creating unique and innovative designs, particularly in footwear.
Industry Implications
1. Footwear - The footwear industry can leverage the trend of customizable footwear and on-demand production to offer personalized products and enhance customer engagement.
2. Fashion - The fashion industry can embrace the trend of 3D printing and additive manufacturing to create cutting-edge designs and provide consumers with unique and customized options.
3. Additive Manufacturing - The additive manufacturing industry can explore opportunities in the fashion sector by offering 3D printing solutions for customizable footwear and on-demand production.