Snacks have become so difficult to choose from, so creative agency Astrepo took it upon itself to make the packaging of snacks very easy and simple. There are so many bright colors, flashy packaging styles and camouflaged messaging and pictures grabbing your attention.
The average person will see up to 5,000 ads in any given day so you can only imagine how exhausting it can become.
Astrepo decided to release a photo series taking packaging down to a simple state. Minimalist versions of Nutella, Nesquick and Tabasco sauce are featured in the photo series but there are many more simplistic branding. It shows the progression from recognizable branding to a more clear and streamlined conceptual piece. Each piece is stripped down to become very simplistic and minimalist.
Not on front page