The world is constantly changing, and the Asertec Insurance Broker ads illustrate this sense of evolvement in terms of you and your family’s well-being.
The Asertec Insurance Broker ads were created by advertising agency Iconic in Quito, Edcuador and feature powerfully contrasting images. One of the ads shows a bike that has apparently crashed into something while there is a Native American sitting cross legged staring at it. The accompanying words, "Protect yourself from the most probable disasters of 2012" capture the campaign’s message of protecting oneself from all emergencies perfectly.
Let the Asertec Insurance Broker ads show you the importance of taking care of life’s most important things, whatever they may be in today’s constantly evolving sphere.
Implications - Modern consumers look for images they can relate to on a personal level. Companies could focus on this desire in order to make their advertisements more effective.
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