Inspired by the classic way to eat its cookies, Oreo created an AR game called 'Twist, Lick, Dunk' for people in China to play. To begin playing, users are able to scan a gesture or an Oreo cookie with Alipay's AR scanning feature. Within the game, there are three different features within the game that make the most of gravity-sensing technology, augmented reality panoramic technology and artificial intelligence technology.
Beyond just participating in the mobile AR game for bragging rights, Oreo cookie fans are competing for a spot in the top 10 and limited-edition pure gold medals.
The augmented reality Oreo cookie games have attracted the attention of millions of players, young celebrities and users on Chinese social media platforms.
Cookie-Centric AR Games
Oreo's Twist, Lick, Dunk Augmented Reality Game Encourages Play with Food
Trend Themes
1. AR Gaming - Using augmented reality technology in gaming experiences provides an immersive and interactive gameplay.
2. Food-based Gaming - Creating games centered around food products offers a unique and engaging user experience.
3. AR Marketing - Leveraging augmented reality for marketing purposes helps brands attract attention and engage with their audience.
Industry Implications
1. Food and Beverage - Incorporating augmented reality in the food and beverage industry can enhance customer experiences and create innovative marketing campaigns.
2. Mobile Gaming - Integrating augmented reality into mobile gaming opens up new possibilities for immersive gameplay and player engagement.
3. Social Media - Utilizing augmented reality in social media platforms allows brands to capture users' attention and generate buzz.