The packaging designed for Mack's Eplecider looks more like a bottle of pop than an apple cider bottle, which is exactly the point since the drink is a non-alcoholic beverage.
The simple apple beverage is packaged in a clear container, so that you can clearly see the contents of the bottle. To differentiate the different kinds of cider, a change of color is used on the label and on the bottle cap. Rather than a pretentious bottle, the plastic container is designed to be appealing for both daily consumption and special occasions. The new packaging design created for Mack's Eplecider by the 'by north' creative agency was reminiscent of another in-house brand, and when it was introduced, sales of Mack's Eplecider increased by 15%.
Soda-Like Cider Bottles
This Apple Cider Bottle Hints at Its Non-Alcoholic Content
Trend Themes
1. Clear Packaging - The use of clear containers for beverages allows consumers to see the contents and can be a disruptive innovation opportunity for other non-alcoholic drinks or products.
2. Color-coded Labels - Using different colors on labels and caps to differentiate flavors or types of beverages can be a disruptive innovation opportunity for companies looking to stand out in the market.
3. Everyday/special Occasion Packaging - Creating packaging designs that are appealing for both daily consumption and special occasions can be a disruptive innovation opportunity, especially for non-alcoholic beverages aiming for broader appeal and occasions.
Industry Implications
1. Beverage Packaging - The clear packaging trend can be applied to various beverage industries, including water, juice, and other non-alcoholic drinks, to provide transparency and enhance consumer experience.
2. Creative Agency - Creative agencies specializing in packaging design can explore disruptive innovation opportunities by incorporating color-coded labels and designing versatile packaging for everyday and special occasion use.
3. Non-alcoholic Beverage - Non-alcoholic beverage brands can embrace the trend of soda-like cider bottles by utilizing clear containers, color-coded labels, and designing appealing packaging suitable for all occasions.