Hennessy X.O is an iconic cognac that comes in an equally iconic bottle, so in honor of the leading spirit producer unveiling new drink fusions for the X.O, it hired design agency Appartement 103 to rethink its packaging. The results are bottle, box, and tumbler designs that subtly yet irrefutably highlight the new tasting notes that have arisen thanks to Hennessy's combinations.
There are four new Hennessy X.O fusions — X.O on Three Rocks, X.O Diamond, X.O on a Tea Rock, and X.O Over Crushed Ice — each of which makes use of ice. To accentuate that new ingredient, Appartement 103 designed its limited-edition X.O bottle with unique colors and finishes ranging from smooth matte black to frosted silver and textured gold foil. The designers left the cognac bottle's shape intact, however, keeping that form as the common visual touchpoint.
Smooth Icy Cognac Packaging
Appartement 103's Hennessy X.O Design Highlights New Tasting Notes
Trend Themes
1. Ice-enhanced Liquor Packaging - Opportunity to create packaging designs that incorporate ice as a key element to represent new flavor experiences.
2. Matte and Textured Packaging Finishes - Opportunity to experiment with matte black, frosted silver, and textured gold foil finishes for high-end packaging designs.
3. Cognac-tasting Note Inspired Packaging Design - Opportunity to create packaging designs that visually represent the unique tasting notes found in different types of cognac due to new innovations in production.
Industry Implications
1. Alcohol and Spirits - Design innovation opportunities for the alcohol and spirits industry to create packaging designs that highlight new flavors and textures.
2. Packaging and Labeling - Opportunities for packaging and labeling companies to experiment with new textures, finishes, and design elements for high-end liquor packaging.
3. Graphic Design and Branding - Opportunities for graphic design and branding agencies to create packaging designs that effectively communicate the unique flavors and experiences of different types of liquor and spirits.