Unlike a standard app for meditation that calls for a user to close their eyes and direct their attention inwards, Sway sets itself apart by providing an interactive, visual experience that challenges one's focus without fully requiring one to stop and pause.
The app integrates motion-tracking technology and encourages simple actions such as moving one's phone gently, swaying the whole body or mindful walking throughout one's daily life along to the sounds that the app for meditation provides. As the developers note: "Sway is based on 'interactive meditation,' a new approach to meditation which shows similar results to 'guided meditation' but is even more effective in noisy and busy environments."
Sway also features a gamified component, with six levels for Attention and Presence more to progress through to sharpen one's attention and ability to focus.
Interactive Meditation Apps
'Sway' is an App for Meditation with a New Science-Based Approach
Trend Themes
1. Interactive Meditation Technology - Sway offers an interactive, visual experience that challenges one's focus and opens up the possibility of new technological innovations beyond guided meditation.
2. Motion-tracking Meditation - Sway integrates motion-tracking technology into a new approach to meditation that could disrupt the traditional meditation industry.
3. Gamified Meditation Programs - Sway's gamified component presents an opportunity for meditation to appeal to a wider audience and create new revenue streams through app-based programs.
Industry Implications
1. Meditation Apps - Sway is an example of a new wave of meditation apps designed to cater to a wider audience looking for unique experiences.
2. Wellness and Healthtech - Interactive meditation technology represents a new subset of wellness and healthtech products which could even be integrated into wearables.
3. Gaming Industry - The gamification of meditation presented by Sway may offer new gaming industry business models and revenue streams moving forward.