Microsoft’s new anime-inspired ad for Internet Explorer 11 is bold, exciting and beautifully rendered.
The two-minute commercial incorporates many themes and tropes found in anime to create a fast-paced and creative ad for its updated Internet Explorer program. There are giant mechs, a robot army, Inori Aizawa, a magical girl who is a personification of Internet Explorer and a thrilling action-packed fight sequence set to energetic electronic music. All of this is compounded with a clever twist at the end of the commercial.
Microsoft’s anime-inspired ad is is extremely memorable and nostalgic for both current fans of anime and people who grew watching it as young children. This anime-inspired ad will most certainly grab the attention of the younger generation of Internet users and pique their curiosity.
Anime-Inspired Tech Ads
Microsoft Dazzles with Anime-inspired Ad for EI
Trend Themes
1. Anime-inspired Advertising - The use of anime aesthetics and storytelling in advertising campaigns to captivate younger audiences and create nostalgic connections.
2. Creative Branding Strategies - The incorporation of bold, imaginative elements into advertising campaigns to enhance brand recognition and engagement.
3. Targeted Marketing to Internet Users - The use of visually striking and relatable content to attract the attention and curiosity of the younger generation of Internet users.
Industry Implications
1. Technology - Technology companies can leverage anime-inspired advertising to promote their products and connect with younger consumers in innovative ways.
2. Advertising and Marketing - The use of anime-inspired techniques can provide creative opportunities for advertising agencies to meet the demands of clients aiming to target younger demographics.
3. Entertainment - Anime-inspired advertising can be implemented to promote entertainment products, such as streaming services, gaming platforms, and anime/manga merchandise, to a wider audience.