The Angel Delight ice cream sticks have been announced by the UK-based Premier Foods as a fluffy frozen treat for consumers to try out this season to help them enjoy a mallow-like ice cream experience.
The treats come in two flavors including Butterscotch and Banana, which are both dipped in milk chocolate to give them a satisfying crack with every bite. The bars are arriving now at Morrisons where shippers can pick up three-pack boxes for £3.25. The product responds to the increasing popularity of handheld ice cream treats amongst consumers in the UK.
Marketing Director for Desserts at Premier Foods Danial Jalalpour spoke on the Angel Delight ice cream sticks saying, "We want to build on the success that we have already seen with our ice cream range and what better way than with a convenient, handheld format. Our new ice cream sticks will provide shoppers with the chance to enjoy Angel Delight on even more occasions. Like our ice cream tubs, we expect this new launch to engage loyal Angel Delight fans and bring newcomers to the brand as we head into the summer season."
Fluffy Ice Cream Treats
Angel Delight Ice Cream Sticks Come in Two Flavors
Trend Themes
1. Handheld Ice Cream Treats - Opportunity to capitalize on the growing demand for convenient ice cream formats like handheld treats in the UK market.
2. Fluffy Frozen Treats - Potential to innovate with fluffy frozen desserts like the Angel Delight ice cream sticks to offer consumers a unique mallow-like experience.
3. Chocolate-dipped Ice Cream Bars - Innovative possibilities exist in creating ice cream bars dipped in milk chocolate to provide a satisfying crack with each bite, appealing to indulgence-seeking customers.
Industry Implications
1. Frozen Dessert Manufacturing - Disruptive innovation opportunities in the frozen dessert manufacturing industry to introduce novel textures and flavors in response to changing consumer preferences.
2. Ice Cream Retail - Potential for disruptive innovation in the ice cream retail sector by offering unique and indulgent ice cream products like the Angel Delight ice cream sticks to attract customers seeking new experiences.
3. Consumer Packaged Goods - Innovation prospects in the consumer packaged goods industry to create convenient and on-the-go frozen treats like the Butterscotch and Banana-flavored ice cream sticks to tap into evolving consumer lifestyles.