In a bid to help push the brand to the forefront of consumer mindsets when it comes to making online purchases, retailer Amazon has introduced Amazon Prime Wardrobe to let your order items to try on in your very own home. The new service works by enabling consumers to pick out at least three styles of clothing, shoes and accessories that they like in order to have the brand ship them to their home to let them try on. Customers are given a week in order to try on the items and see if they are right before them, and can easily ship them back if they aren't quite right.
Amazon Prime Wardrobe also provides discounts for keeping items with 10% given for three items and up to 20% off if you keep five.
Non-Committal eCommerce Services
Amazon Prime Wardrobe Lets You Order Clothing to Try on at Home
Trend Themes
1. Try-at-home Fashion - The Try-at-Home Fashion trend allows consumers to try on clothes before buying, creating opportunities for eCommerce businesses to innovate with personalized recommendations and improved return policies.
2. Home Delivery - The Home Delivery trend uses online platforms to deliver products directly to consumers' homes, creating opportunities for eCommerce businesses to reduce costs and improve customer convenience through non-committal purchasing options.
3. Discount Incentives - The Discount Incentives trend offers discounts to customers for keeping items, creating opportunities for eCommerce businesses to increase customer loyalty and incentivize more non-committal purchasing behavior.
Industry Implications
1. Ecommerce - The eCommerce industry has the opportunity to lead in the Try-at-Home Fashion trend through improved product recommendations based on consumer try-on data and flexible return policies that encourage non-committal purchasing behavior.
2. Fashion - The Fashion industry has the opportunity to integrate non-committal purchasing options into their online sales strategies, allowing customers to try on items at home before committing to a purchase.
3. Logistics - The Logistics industry has the opportunity to innovate in the Home Delivery trend by improving last-mile delivery services to customers' homes and creating more efficient and sustainable supply chains for non-committal eCommerce services.