Rubber Foundation Plaster Sneakers
AIREI Joins Forces with ASICS on a Repurposed ASICS GT-2160
AIREI works in collaboration with ASICS as it repurposes the ASICS GT-2160 running shoe. It is detailed with dense plaster for a unique texture and looks. It is inspired by the transformative themes that are followed by AIREI and its recent collection designed for the Fall/Winter 2023 season. The collaborative shoes can actually be worn on foot with the idea that they would crackle over time and unveil a wear pattern that is unique to each shoe. The shoes are limited as there are only 50 that are handmade and numbered individually. It rests on top of a rubber sole unit and each pair will be priced at €180 and the proceeds will go towards the Right To Play non-profit organization.
Trend Themes
1. Repurposed Sneakers - Exploring the use of unconventional materials and repurposing existing products to create unique sneaker designs.
2. Transformative Themes - Incorporating transformative themes in fashion and footwear design to create visually striking and unconventional products.
3. Limited Edition Handmade Shoes - Embracing the demand for exclusive and unique products through limited edition handmade shoe designs.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate and repurpose existing products to create innovative designs and cater to consumer demand for unique fashion items.
2. Footwear - Footwear industry can adopt transformative themes and utilize unconventional materials in designing sneakers to stand out in the market and appeal to fashion-forward consumers.
3. Non-profit Organizations - Partnerships with fashion and footwear brands can provide a disruptive innovation opportunity for non-profit organizations to raise funds through limited edition products, creating a win-win situation.