This Acura campaign takes a unique approach to advertising on Twitter. Recently, Twitter made images a prominent part of its news feed and this is one great example of how this can be used creatively for marketing.
The photo and video media gallery of the ‘Acura_insider’ Twitter account has over 150 hand-drawn illustrations of the Acura NSX prototype, which were added on January 16th. When a user either scrolls up or down on the page, a gorgeous flipbook-like animation is revealed.
The reveal of the NSX prototype is tied in with the series ‘Comedians in Cars Getting Coffee’ and Twitter users who responded to this Acura campaign were treated to a free coffee though the 'Tweetacoffee' Twitter account.
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
Trend Themes
1. Artistic Advertising on Social Media - Disruptive innovation opportunity: Explore new ways to creatively incorporate images and animations into social media advertising campaigns.
2. Interactive Flipbook-like Animations - Disruptive innovation opportunity: Develop interactive features that engage users through flipbook-style animations that respond to user interactions.
3. Social Media Integration with Real-world Experiences - Disruptive innovation opportunity: Utilize social media campaigns to enhance real-world experiences, such as tying promotions to popular TV shows or offering exclusive rewards to engaged users.
Industry Implications
1. Automotive Marketing - Disruptive innovation opportunity: Incorporate visual storytelling techniques, like flipbook animations, to create engaging automotive marketing campaigns.
2. Social Media Advertising - Disruptive innovation opportunity: Combine creative visuals and interactive elements to captivate audience attention in social media advertising efforts.
3. Online Promotions and Rewards - Disruptive innovation opportunity: Create unique social media promotions that offer real-world rewards, bridging the gap between online and offline experiences.