adidas Originals partnered with Silence Please to create a large-scale audio installation for the brand's SoHo flagship at 1135 Spring Street in New York. The custom-built speaker system centers on an acoustic horn measuring nearly five feet wide and more than 2.5 feet deep. A 12-inch coaxial driver is positioned within the horn, aligning midrange and high frequencies along the same acoustic axis. The system also incorporates a sealed bass enclosure equipped with dual 21-inch drivers, bringing the total structure to a height of approximately 10 feet.
The installation was accompanied by a limited release of 100 Firebird track jackets produced in collaboration with Silence Please. Each jacket features a large embroidered graphic based on the speaker horn's original CAD model. Arena Embroidery translated the three-dimensional design into a detailed stitch pattern that reproduces the horn's curves, structural ribs, and wireframe geometry.
Horn Speaker Installations
adidas Originals Installed a 10-Foot Custom Speaker System in Soho
Trend Themes
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Architectural Audio Retail — Large-scale speaker systems are becoming immersive store fixtures that merge sound engineering, spatial design, and brand storytelling into memorable physical retail experiences.
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Merchandise-linked Installations — Limited apparel tied to in-store installations creates collectible products that extend temporary brand environments into wearable artifacts with cultural resale potential.
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Technical Design Embroidery — CAD-derived graphics translated into stitch patterns signal a shift toward production details and engineering aesthetics as visible components of fashion branding.
Industry Implications
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Experiential Retail — Flagship stores are evolving into sensory destinations where custom installations differentiate physical locations from conventional commerce and digital shopping channels.
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Audio Equipment — High-performance acoustic systems are gaining relevance beyond traditional listening rooms as brands use sound technology to create sculptural and immersive environments.
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Streetwear Fashion — Collaborative limited releases connected to art, design, and technology installations strengthen scarcity-driven demand while expanding the narrative value of apparel.