While such pop culture icons as Super Mario, Martin Scorsese and Elton John have never really been considered victims before, the ADDA Tunisie campaign shows that they are. Through the crime of illegal downloading, their strong personas are not only being victimized, but also diminished. With every download, people kill games, cinema and music.
Conceived and executed by global agency JWT's Tunisia branch, the ADDA Tunisie campaign was art directed by Mohamed Salah Baccouche and Zrilli Nabil with creative direction by El Zoghlami Ahmed. Photographed by Souissi Douraid, each image is steeped in darkness and fear. Mario, Martin and Elton are all scared out of their wits by the act of downloading.
Hilariously dramatic, the ADDA Tunisie campaign nevertheless has a serious undertone that will hopefully inspire people to obtain entertainment the legitimate way.
Icon-Killing Download Ads
The ADDA Tunisie Campaign Brings to Light Common Cyber Crimes
Trend Themes
1. Illegal Downloading Awareness - The ADDA Tunisie campaign highlights the negative impact of illegal downloading on pop culture icons and aims to raise awareness about this issue.
2. Diminishing Effect of Illegal Downloads - Through the portrayal of scared and diminished icons, the campaign emphasizes the detrimental effects of illegal downloads on the entertainment industry.
3. Legitimate Entertainment Consumption - The ADDA Tunisie campaign encourages people to obtain entertainment through legal means, promoting the importance of supporting artists and creators.
Industry Implications
1. Entertainment - The entertainment industry can take advantage of the awareness created by the ADDA Tunisie campaign to promote legal streaming platforms and combat illegal downloading.
2. Cybersecurity - The campaign highlights the need for improved cybersecurity measures to prevent illegal downloading and protect intellectual property rights.
3. Advertising - The success of the ADDA Tunisie campaign demonstrates the potential for creative advertising campaigns to raise awareness about social issues and prompt behavior change.