From sporty sneakers to active shorts and athletic brands partnering with designers, it's safe to say that fitness is having a moment in fashion. Beyond simply being comfortable attire to be sported at the gym, activewear is readily being adopted as daywear. Adaptable minimalist designs like the newly released 'Later Days' active shorts from ADAY epitomize this movement in effortless gym-to-the-street style.
ADAY's shorts available in black or white shorts boast high-performance features, such as construction in wrinkle-free and moisture-wicking fabric, laser-cut perforations, side slits and pockets that will serve wearers whether or not they are working up a sweat.
As one of the fastest moving and forward-thinking industries, fashion indicates that the health movement will continue to be embraced by shoppers across multiple industries.
Effortless Active Shorts
ADAY's Active Combine Sports Performance with Easy Street Style
Trend Themes
1. Athleisure Fashion - Fashion is merging with fitness, creating opportunities for adaptable, minimalist activewear brands.
2. High-performance Materials - Fitness apparel brands must evolve to use high-performance materials that can be worn for both sporty and everyday uses.
3. Fashion-health Collaboration - Collaboration and partnership between fashion and health industries will drive the growth of active wear in the fashion industry.
Industry Implications
1. Fashion - The fashion industry must emphasize activewear in their brand collections.
2. Fitness Apparel - The fitness apparel industry should aim to improve fabrics, designs, and durability of activewear for everyday use.
3. Health and Wellness - Health and wellness industry should target the current trend in fashion and collaborate with activewear brands to create new inclusive active wear for everyday use.